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One Boost
SAO PAULO . BRAZIL
2022 . CREATIVE INDUSTRY
This project was created to motivate and improve the skills of the creative team of One Agency, part of Publicis Groupe.
One Boost is an internal project by the One agency, part of the Publicis Groupe in Brazil. It was created by creative director Rodrigo Esteves, to encourage his team to create personal projects and boost their careers. The projects created by the team would have its technical support and access to the agency's human and technological resources to be developed.
The term "boost" is often associated with an increase in pressure or power. In this context, gas plays a fundamental role, as it is the fuel that, when burned, generates the energy necessary to drive the engine. And that was my inspiration for creating the visual identity of this project.
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