sewing machine
key visual // MEMO Agency
Creative Director: Rodrigo Esteves

PFAFF is a sewing machine company that also belongs to the Singer Group, but with a different target. Its high quality products are aimed to artists, tailors and stylists. In 2021 I had the opportunity to create a visual guideline for the year - also based on the new concept “Create, transform and surprise”. I was responsible for the art direction and also for the manifesto copywriting. In this visual guideline, we want to show through images, colors and typography that the brand can be sophisticated, conceptual and creative.