Singer

retail group
release campaign // MEMO
@singerbrasil
Creative Director // Rodrigo Esteves

Between 2020-2021 we created in MEMO Agency many products release campaigns for Singer Group. You can check here some of the key visuals and prrojects I created for them.

First project we made for the launch of Singer's new iron. We did a lot of research to understand how we should approach the consumer and present this new product. So, we decided to be very specific and clear about all the product's features and differentials.

The pink key visual we made for the launch of a super powerful sewing machine - perfect for the embroidery technique. Our target audience were businesswomen and people who like to customize their clothes.