Araticum

sustainable project
branding // 2021

Araticum is an environmental project supported by WWF. They promote reforestation in one of the most damaged Brazilian forests - the Cerrado. I had the opportunity to create this visual identity in 2021 to represent its importance and activities. The colors and typography were inspired by the Cerrado's identity. The illustrations were inspired by the activities of the Araticum project.

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